Wednesday, 27 November 2013

Wednesday, November 27, 2013
When we create a new website or a simple blog and want it to get good reputation in search engines and also create a user friendly site, then internal link building is something we can’t take too lightly. As I have mentioned before in my SEO TIPS article “Content is King”, which simply means that if you write content that is really great and very informative then both traffic and visitors will keep coming. Now to increase the value of your pages and make it more accessible creating internal links is very crucial. We will discuss how you can create internal links and how beneficial it really is. 

What is an Internal Link? 

When you create links in your posts or articles which navigate from one page to another page, but in the same domain then those links are called internal links. 

Here's a simple structure of Internal Links
Link Anatomy

Why are they useful?

  1. They allow the users to easily navigate your website. 
  2. Internal links help to create a hierarchy for your website. 
  3. If you are familiar with the term “Link Juice” (Simple term: Ranking power), then know that internal links help to spread link juice around your website.

What is internal linking?

This is very easy to explain and also very easy to understand. Now we already know that internal links are used in navigational purposes and they are simply hyperlinks to pages in the same website. 

Now, let’s take an example to understand this better. Suppose you have a new post about “How to add Google Feedburner counter in your website”. From there we are going to create a link to another page in the same website, let’s say to the post that shows How to embed YouTube videos with a Start andEnd time. Now you might be thinking why do I want to do this? 

Keep Reading..

Benefits of Internal links
Hierarchy of a website or blog (Click To Enlarge)

Benefits of Internal Linking

Now let's look at the benefits of Internal Linking. 
Distribution of Link Juice
Link Juice
  1. User friendly : Internal links make it easy for the users to navigate between pages. When they visit any particular web page and they find other articles or blogs posts that are related to the topic they are currently reading, they will be able to visit them as well. 
  2. Link Juice is passed to other pages : Internal links help to pass the link juice to other pages in the same domain which are connected to the main page that has more link juice or simply more reputation. Suppose this page that you are reading now has 150 backlinks so the link juice or reputation that this page gets will also be somewhat transferred to the pages that are connected to this page through internal links.
  3. Get more page views: Due to the internal links you will see that you are getting more page views than before. How this happens? Well lets say when you came to this web page you found the benefits of internal link building but as you kept reading you found some other links to other posts that are related to SEO. So, this means that there is a possibility that you might want to look at that page also. This would not have been possible if there were no internal links in the post. 
  4. Better crawling : When pages are interlinked using internal links then those pages get crawled easily and much faster than usual. 
  5. Reduction in bounce rate :  Bounce rate is the percentage of users that are visiting only one page and then leaving your website. When you have internal links than the users generally tend to see more content and thus there is a reduction in bounce rate. 
I hope you have quite a good idea as to why internal links are so crucial for your website's SEO. If you liked this content then do share it with others and subscribe to our feeds.


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